It is a cheaper and faster Bitcoin, plain and simple.
If you've been paying attention to any of the news in 2018, you'll start to hear a theme start to develop. People are looking for alternatives to BTC because it's too expensive. They want something similar but cheaper and faster. Then they look at Litecoin in the top 10 on CMC and realize it's exactly what they're looking for.
Here are four specific examples to prove my point:
The Lightning Network having Bitcoin and Litecoin support (lnd implementation).
Abra got killed by BTC's fees in December. It was unsustainable. Looked for a cheaper alternative. Litecoin was the only option. (Bill's words, not mine).
Vrporn.com Just going to copy and paste what he wrote:
> Litecoin has widespread adoption and processing is fast with low fees. It also has one of the most robust networks. We considered starting with Bitcoin, but the transaction fees were nuts for a while, it didn't pass the "buy a cup of coffee" test. -dan
But being similar to BTC isn't its only advantage. It is one of the most liquid cryptocurrencies on the market and that is absolutely important for merchants. Case and point, CEO of TapJets asking Ripple about their liquidity.
>@TapJets @SatoshiLite and I had a great conversation today. 15 hours left till polling closes. @Ripple folks, can you enlighten my team and me on your exchange relationships? We did hear about Gemini, would love to hear more as to portability of the coin asset to USD/Cash #XRP #XVG #LTC
Lastly, Litecoin has Scrypt dominance. This is so incredibly important. That means miners from a bigger coin can't all of sudden point their miners to LTC to completely wreck. Every other Scrypt coin has to live in constant fear of this though.
>Litecoin is 99% dominant in Scrypt PoW. LTC has network hashrate of 301 TH/s. The next largest non-merged-mined Scrypt coin (GAME) only has 2 TH/s. Takes less than 1% of the LTC network to 51% attack other Scypt coins. But miners won't attack Litecoin and kill their cash chikun.
Moral of the story? Litecoin doesn't need fancy roadmaps to shill. It doesn't need cool new partnerships or developments to advertise every week or so just to keep the price up. Litecoin is what most other cryptocurrencies hope to be:
High liquidity on as many exchanges as possible
Adoption continually increasing
That's not to say Litecoin doesn't have room to improve. Of course it does! I would love it if we had LTC dev's submitting Litecoin Improvement Protocols (LIP's) or even building games for people to play on top of LTC. Or building explorers or SegWit rate trackers or API's for other people to use. Or working with BTC dev's to help submit stuff upstream. Or for the community to continually be reaching out to anyone and everyone they know bugging the hell out of them to take LTC as a payment option. All of these things are very much needed.
But don't think for a second that we are behind in anyway. In fact, it is the opposite. We are light years ahead. It's the other altcoins who are playing catch-up.